Philly’s Union Soccer Team Wins Sponsorship From Bimbo Bakery
January 12, 2011 | 1 min to read
The Philadelphia Union is getting hitched to Bimbo.
No, the team has not signed a promiscuous, dull-witted semi-celebrity to play midfield.
The soccer club is poised to announce a major sponsorship deal that will stamp the routinely mispronounced name of the giant Mexico-based baker onto the front of the team jersey.
The four-year, roughly $12 million agreement with the U.S. arm of Grupo Bimbo S.A.B. de C.V. represents a victory for the Union, which has labored to sign a shirt sponsor that is iconic, well-financed, and regionally based.
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