Kroger Co. is making a foray into Florida, but it’s not through its traditional grocery stores.
Instead, Kroger’s new investment in natural and organic foods supermarket Lucky’s Market is getting it a lot of exposure in the Sunshine State. Lucky’s is planning to open seven new stores in Florida this year, bringing its total to 10 Florida locations.
The two companies said April 1 when they announced the deal that Kroger (NYSE: KR) made “a meaningful investment in Lucky’s, which will significantly accelerate Lucky’s Market’s growth in new and existing markets,” according to a news release.
The Florida move is the first indication of that.
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