Some experts say Earls decision to source Certified Humane beef from the U.S. because of a shortage from its Alberta suppliers highlights a changing market that could bring other opportunities.
Certified Humane beef is documented to be raised and slaughtered humanely and produced without antibiotics, steroids or growth hormones.
While they receive a different kind of certification, some local ranchers suggest the restaurant chain's decision shows there's room to grow in the specialized, organic beef they produce.
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