Foxy Launches All-New Consumer-Focused Website As Organic Volume Grows

SALINAS, Ca. – The Nunes Company, Inc., a fourth generation family farming company and global leader in growing leafy greens and western vegetables, is pleased to announce the launch of the new Foxy.com

The all-new site features artful video segments that connect users to the land and showcases the high-quality Foxy-brand produce The Nunes Company grows. The site also combines vibrant new recipes, consumer handling tips and a new consumer blog with information about farming practices and product usage ideas to enlighten shoppers and inspire healthy lifestyles. 

Timing of the launch works in harmony with the company’s increase in organic production and emphasis on sustainable farming practices. There are now a total of 35 organic produce items available year-round under the Foxy brand.

“Our all-new website and strong social media presence gives us the ability to have a meaningful dialogue with our consumers and retail partners about what we do. From our progressive farming practices to our food safety standards, our new website is a showcase of The Nunes Company’s commitment to continually improving the health of our land, vibrancy of our communities and quality of our products,” said Matt Seeley, Vice President – Marketing, The Nunes Company

The new site is easy to navigate and perfectly suited for mobile, tablet and desktop viewing experiences. Users have the ability to learn about where each Foxy-brand product is grown and how The Nunes Company manages soil health and seed selection for optimal product quality and freshness.

The Nunes Company sought the expertise of the award-winning design firm MJR Creative Group to develop the new web experience.

“With over 21 years of experience in the produce industry, a complete in-house creative team and principled work ethic, MJR was the right partner to bring on board for an effort of this magnitude. We’re thrilled with the result of our collaboration and opportunity to support Foxy in their mission to connect with consumers and inspire healthy lifestyles,” said Geoff Johnston, Account Director, MJR Creative Group

Both consumers and retail partners alike can learn about how The Nunes Company farms at http://www.foxy.com/about-us/farming, discover sustainability efforts at http://www.foxy.com/about-us/sustainability and find out what they grow at http://www.foxy.com/what-we-grow.

Retailers interested in partnership opportunities or promotion support can contact Matt Seeley, Vice President – Marketing at mseeley@foxyproduce.com or 831-751-7510.

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About Foxy Produce

The Foxy brand was born when second-generation brothers Bob and Tom Nunes formed The Nunes Company, Inc. in 1976. Foxy-brand produce is now grown on more than 20,000 crop acres with a total of 35 organic produce items available year-round. Third and fourth generation Nunes family members are at the helm today, ensuring that a tradition in innovation and pride in stewardship of the land is carried out at every level of the business.

Contact:
Matt Seeley
Vice President – Marketing
The Nunes Company, Inc.
831-751-7510
mseeley@foxyproduce.com

Source: Foxy Produce