Do consumers want to know how long a piece of fruit has been sitting in the store? And would they be willing to buy raspberries that have been sitting around for a week if they paid less for them?
Minneapolis-based Target Corp. is testing that idea and a handful of other experiments aimed at providing more transparency about the food it sells at the SuperTarget store in Edina this weekend.
In the produce department, a small research team has put up handwritten signs above strawberries and raspberries, noting which arrived in the store that day and which arrived a week ago. There’s a 50-cent price difference between the two.
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