SALINAS, CA – In an effort to provide the fresh produce industry with a “go-to” source for improving sustainability efforts, Measure to Improve has debuted a new and improved website. Offering the industry a comprehensive set of solutions for all sustainability needs, the company’s new website will help guide clients through a proactive approach from farms to facilities, surveys to soils, water to waste, and energy efficiency.
"Our vision is to shape and mold what sustainability is in the California produce industry by communicating and translating economic and environmental benefits between sellers and buyers,” said Nikki Rodoni, Founder and CEO of Measure to Improve. “We will guide California produce companies on using sustainability initiatives to increase profitability, gain market visibility, engage employees, and take a proactive approach to addressing sustainability in a way that is meaningful to the produce industry.”
Measure to Improve has taken an approach towards simplicity with its new website design, while offering a comprehensive set of solutions for all sustainability needs. With tabs that clearly explain the company’s services for both growers and processors, as well as an overview into specific methodologies including ISO, ANSI, ASHRAE, and GHG Protocol, the website serves as a guideline for performing baseline analyses and implementing sustainability initiatives.
The company has also included a tab with testimonials, including this from Mandy Brooks, Salinas Valley Recycles Recycling Coordinator:
“Salinas Valley Recycles works in collaboration with Measure To Improve to implement comprehensive recycling programs for local ag-related businesses,” said Brooks. “Our partnership with MTI has allowed our agency and local businesses to benefit from MTI’s expertise in recycling and waste management programs but also in working towards over-all sustainability and zero waste as a real possibility in the ag community.”
Measure to Improve has cultivated a strong, dedicated team, including sustainability experts from all different backgrounds. Along with Founder Rodoni herself, who had previously served as Director of Sustainability for both Gills Onions LLC and Rio Farms, the company is introducing the following team members:
* Wyatt Maysey, Zero Waste Program Manager
Wyatt began as an intern at MTI and now works full time as the Zero Waste Program Manager. With a B.S. in Business Administration from CSU Monterey Bay, Wyatt specializes in Zero Waste certification projects and oversees MTI’s database management.
* Virginia Ruiz-Ugalde, M.Sc.Eng, Energy and Water Program Manager
Virginia’s career in sustainability started by working at Laguna Verde Nuclear Power Plant in Mexico, continuing on in the United States of America at General Electric Company/ Global Nuclear Fuels as a Technical Program Manager in 2002. Currently, Virginia is working toward her Master of International Environmental Policy at Middlebury Institute of International Studies at Monterey.
* Rebecca Graham, Sustainable Agriculture Program Coordinator
Rebecca Graham received her B.S. in Soil Science from Cal Poly San Luis Obispo in 2015. While there, she harvested and managed a weekly farmers market for the Cal Poly Organic Farm. Currently, she is working on her M.S. in Crop Science, with a focus in Agroecology, at the University of Illinois Urbana-Champaign, expected to graduate in 2017.
* Niles Brinton, M.E.S.M, Sustainable Agriculture Program Manager
Niles works with produce industry growers to document, measure and leverage current on-farm sustainability efforts, as well as develop agricultural sustainability programs with a holistic focus on soil, water, and waste management. Niles holds a Master's degree focused on water resource management and entrepreneurship from U.C. Santa Barbara, and graduated with honors from Clemson University, receiving B.Sc. degrees in Biological Sciences and Natural Resource Management.
For more information, and to see the new website for yourself, visit http://www.measuretoimprovellc.com.?
About Measure to Improve
Based in the heart of agriculture in Salinas, California, we are the fresh produce industry's "go-to" sustainability experts, helping your organization measure, improve, and credibly promote your sustainability efforts. We identify opportunities that provide risk mitigation and real ROI.
Source: Measure to Improve
