Organic Valley business is “never better than now,” coming off of its first billion-dollar revenue year and riding the “biggest surge in the market we’ve ever seen,” CEO George Siemon says.
“At 27 years, you’d think the surges would be over,” Siemon said during a press breakfast today before addressing more than 500 farmer members at the La Crosse Center during the annual meeting of the La Farge-based Cooperative Regions of Organic Producer Pools that is Organic Valley’s umbrella company.
Instead, organic products are finding their way onto shelves in increasing numbers of general merchandise grocery stores, as well as the big-box outlets such as Costco, Siemon said.
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