INDIANAPOLIS, Indiana — Wada Farms is the newest addition to The Produce Mom Family of Partners. The partnership will focus on the Wada Farms & Dole branded Potatoes, Sweet Potatoes & Onions.
“Wada Farms is well-aligned with The Produce Mom’s focus of serving households, schools, and the fresh produce industry with change-agent marketing,” explains Lori Taylor, President of The Produce Mom. “Interest in Potatoes and Sweet Potatoes, especially, is on the upswing among our fans and followers – we see it in our web analytics as well as our social media conversations.”
“The Produce Mom is a noble voice for the fresh produce industry, a marketing force rooted in the supply chain” explains Eric Beck, Director of Marketing for Wada Farms. “The humble nature and intrinsic value of The Produce Mom’s messaging is a great extension of our company culture. We look forward to working in partnership with The Produce Mom as well as the many respected brands of The Produce Mom Family.”
Look for the new partners to start collaboration in early April. The Produce Mom and Wada Farms are currently working on an e-book as well as Summer Grilling and Holiday Entertaining campaigns. With The Produce Mom’s growing presence in schools and student organizations across the nation, the partners also plan to advocate for the US Potato Board’s Potatoes Raise The Bar campaign.
About Wada Farms
Wada Farms has a 70+ year history of pride, excellence and respect – and an obsession for providing things of intrinsic value to our customers and partners. We have a reputation not just for quality, but also for being an industry leader in raising the bar for innovative products, understanding market trends, and developing opportunities for future growth. Today, as one of the largest potato grower and shippers in the United States, Wada Farms embraces sustainability as a comprehensive philosophy in all operational endeavors and are committed to our belief in “Pride in Excellence”. Wada Farms ships a full line of premium potatoes, onions, and sweet potatoes both domestically and internationally. For more information, please visit WadaFarms.com.
About The Produce Mom
The Produce Mom is a passionate advocacy brand for the fresh produce industry: inspiring families to eat more fruits and vegetables, encouraging schools to offer and promote more fresh produce, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer.
The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates, as well as The Huffington Post, Oprah.com, and Thrillist.
The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school. To learn more please visit TheProduceMom.com
Source: The Produce Mom
