PORTLAND, Maine — A coalition of environmentalists and seafood industry professionals is campaigning to make the case that traceability in the seafood industry is about success in the marketplace as much as it’s about ethics.
Ocean conservation group Oceana, based in Washington, D.C., has assembled the contingent of fishermen, processors, wholesalers and others to make the case that customers will pay a premium for verifiable seafood. They seek to link customers with the backstory of the product, such as where the fish was caught, whether it was sustainably harvested and when it was brought ashore.
The group includes representatives from more than a dozen businesses, including Virginia oyster farmers, a Boston seafood distributor and the fishmonger for a D.C. restaurant group. It is making its case as federal regulators consider tightening seafood importation standards.
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