As America’s increasing disposable incomes encourage more people to eat out, the Dutch owner of Stop & Shop supermarkets is making changes to keep them dining in.
Royal Ahold NV will be placing a bigger emphasis on ready-made meals and prepared meal kits as it seeks to offer customers the convenience they crave, Chief Executive Officer Dick Boer said in an interview at Bloomberg’s New York headquarters.
“The U.S. consumer is feeling better, I think you’ll see a bit more eating out again,” said the CEO, whose company is set to acquire the Belgian owner of the Food Lion banner. “What we need to do is to create more alternatives in our stores.”
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