WENATCHEE, Wash. – Stemilt Growers recently teamed up with The Little Gym® to host a Lil Snappers® celebratory snack time at five gym locations in the U.S. and Canada, while simultaneously promoting fitness and the benefits of fresh fruit to kids ages 3-12. The Parents’ Survival Night events held in February gave parents the night off and kids a night of play, and reached nearly 2,500 families in locations that included Chicago, St. Louis, Cleveland, Asheville, and Toronto, Ontario.
During each event, Stemilt helped kids create Crab Fruit Critters with Lil Snappers Piñata® apples to enjoy as an evening snack, while also teaching them about the nutritional qualities of apples or pears. At the end of the evening, each family took home Lil Snappers activity sheets, a lunchbox themed recipe book, and a bag of either Piñata® or Pink Lady® Lil Snappers to continue fueling fun with the award-winning kid-sized fruits at home.
“We were thrilled to partner with The Little Gym to give kids an evening of fun and food while their parents enjoyed a night out. Lil Snappers are the perfect snack for the active kids that you’ll find at The Little Gym locations across the country, and it was great to treat kids and their parents with a healthy snack and resources on how to use Lil Snappers in new ways at home,” said Brianna Shales, Stemilt Communications Manager.
“At The Little Gym, we encourage agility, rhythm and overall fitness to launch a lifetime of healthy habits. Our partnership with Stemilt’s Lil Snappers was a natural fit, and incorporating healthy, kid-sized snacks into our Celebratory Snack Time was a hit with children and parents,” said Jordan Jedeikin, Director of Brand Development, The Little Gym.
Stemilt also provided a bag of Lil Snappers to every child that attended a class at each Little Gym location during the week leading up to the Parents Survival Night. In total, the company was able to introduce Lil Snappers to nearly 2,500 families across the five markets.
“This partnership with Little Gym joins other direct-to-consumer marketing efforts to help raise awareness of the Lil Snappers brand among its core users, families with young children,” said Shales. “It’s an ideal product for today’s busy parents. The 3lb. grab-and-go pouch bag helps parents put a kid-sized serving of fruit in a week’s worth of lunches for two children. Lil Snappers also come in kids’ favorite varieties. It’s a healthy snack that kids look forward to eating,” said Shales.
Stemilt introduced Lil Snappers to produce departments back in 2011. Since then, Lil Snappers has evolved into the top-selling pouch bag brand for both apples and pears according to retail scan data.
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About Stemilt®
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and one of the nation’s largest suppliers of organic tree fruits. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, Instagram, Pinterest, and You Tube.
About The Little Gym®
The Little Gym is an internationally recognized program that helps children build the developmental skills and confidence needed at each stage of childhood. The first location was established in 1976 by teacher and musician Robin Wes, an innovative educator with a genuine love for children. The Little Gym International, Inc., headquartered in Scottsdale, Arizona, was formed in 1992 to franchise The Little Gym concept. Today, The Little Gym International has locations in 30 countries, with more than 200 gyms in the U.S. and over 300 total worldwide. For more information, visit The Little Gym at www.TheLittleGym.com.
Source: Stemilt Growers
