DAVIS, Calif. — Superior Farms recently announced the introduction of Farmer’s Mark American Lamb, a new retail-focused brand that is sourced from lambs that are 100% raised without the use of antibiotics and added hormones. The first retailer to support this brand of lamb is Raley’s in Northern California.
Superior Farms sources lambs from more than one thousand family farms and ranches across the United States and is dedicated to working with these producers to increase the number of livestock that are raised without the use of antibiotics. The company realizes that consumers are demanding meat products raised without antibiotics and is cooperatively working with the producers to address those concerns in order to meet demand.
Anders Hemphill, Vice President of Marketing and Brand Strategy said, “We’re excited to offer Farmer’s Mark to our consumers who want to know more about how their food is produced and are looking for meat products that were raised without the use of antibiotics to serve to their families.”
In order to qualify for the program lambs must not have received any antibiotics or ionophores which includes all human medically important antibiotics.
The company started with what was originally known as the Pure Lamb program in 2006 and has seen incremental growth in the program since its inception. This growth is due in large part to increased consumer demand for meat products raised without the use of antibiotics. The introduction of the new Farmer’s Mark brand allows for the product to be differentiated in the meat case, so consumers can make their personal buying choice.
The company is committed to the responsible use of antibiotics. “If lambs fall sick, producers do a great job using their proactive animal health program to properly care for the animal and to bring them back to health,” said Lesa Eidman, Superior Farms Director of Producer Resources and Sustainability. “If a lamb needs antibiotic treatment we encourage producers to treat them back to health, and to identify that lamb in order for it to be traced so that it doesn’t qualify for this program, and the withdrawal period is met.”
Superior Farms is proud to be an employee-owned company working with American family farms to provide the best quality lamb to American consumers.
The product became available February 8, just in time for the Lamb Lovers Month promotion by the American Lamb Board. For more information contact anders.hemphill@superiorfarms.com.
Superior Farms, with headquarters in Davis, California, is an employee-owner processor and marketer of American lamb. The company is the recognized leader in the retail and foodservice markets it serves, providing products and services to customers throughout the United States, Canada, and more than 10 countries. The company has approximately 400 employee-owners at its nationwide network of facilities and offices. Follow on Twitter: @eatlamb
Source: Superior Farms
