On the days approaching Valentines Day, data from IAG Cargo showed a blossoming trade for Kenyan flower growers, with United States retailers and wholesalers increasingly sourcing flowers direct from farms.
Initial figures from IAG Cargo show that flower volumes destined for the US have increased by more than 50% on last year’s season, with popular destinations including Vancouver and New York. This increase in shipments reflects a wider trend: increased e-commerce capabilities have enabled buyers, particularly in the US, to source flowers directly from farmers, predominantly those in Kenya.
David Shepherd, head of commercial at IAG Cargo, commented: “We always anticipate that key calendar dates, such as Valentine’s Day and All Saints Day, will see an upswing in flowers from their origin markets to destinations across our network. Our hubs in London Heathrow and Madrid are well equipped for the transport and handling of these perishable goods, ensuring that they’re kept fresh and arrive in time.
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