Before Lenny Lebovich moved from Ukraine to Cleveland at the age of 2, he already had roots in the food business. In his small hometown, his grandfather ran the only grocery store in the neighborhood.
"You could say it was in my blood," he says.
Last year, the 1991 Beachwood High School graduate launched PRE Brands (pre-brands.com), a grass-fed beef company with products now sold in Giant Eagle stores across the Midwest. This January, the beef landed in all local Heinen's stores and will expand even more in the coming months.
Sourcing from around the world, PRE developed what they call a 15-point Obsessive Pick process that focuses only on animals being raised GMO- and hormone-free. Even the name recalls a time when natural was the status quo, Lebovich says.
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