WENATCHEE, Wash. – The official start of spring is right around the corner and Stemilt is ready to help produce departments welcome warmer weather with its newly launched “Swing into Spring” promotion for apples.
According to Stemilt communications manager Brianna Shales, the “Swing into Spring” promotion was designed to help retailers promote the great quality of Stemilt apples available and bring a seasonal, springtime look to give apple displays a fresh look.
“March, April and May are important months for the apple category in produce departments across the U.S., contributing 6% of total department sales on average. Our “Swing into Spring” promotion features apples in a whimsical scene and will help retailers keep the momentum going on their apple sales in the final stretch before summer,” said Shales.
Stemilt recommends using the “Swing into Spring” promotion for bulk ads on seasonal varieties like Pink Lady® and its signature apple, Piñata®. Retailers can also use the spring-themed promotion for in-and-out promotions or in-store specials around Stemilt’s 3lb. Lil Snappers® kid-sized apples in Piñata® or Pink Lady® varieties, or 5lb. Fresh Blenders™ apples for juicing and blending in either sweet or tart flavors.
“Piñata® and Pink Lady® are great high-flavor varieties that consumers love anytime they are available, but the spring is an especially great time to promote these two apples with our best quality fruit being packed and shipped fresh out of storage. Lil Snappers® and Fresh Blenders™ are ideal for boosting tonnage in the apple category by increasing the average purchase size while simultaneously promoting the intended use of the product to consumers,” said Shales.
The recommended timing of the “Swing into Spring” promotion is between March 15-April 30. Stemilt is supporting the promotion by providing retailers with merchandising assets, including POS signage and social media content.
For more information, contact your Stemilt Representative.
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About Stemilt
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and one of the nation’s largest suppliers of organic tree fruits. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, Instagram, Pinterest, and You Tube.
Source: Stemilt Growers
