Produce seller Rich Uchida is sitting pretty for the Super Bowl right about now. Because it turns out California not only has the 50th edition of the game, it has the Buffalo wings and veggie platters cornered, too.
Uchida's employer, Duda Farm Fresh Foods, is the king of celery sticks, and isn't into cauliflower much.
In an industry where timing is everything, both of those positions are important, because it's been a wild season in the winter produce market dominated by California growers, who are responsible for upwards of 90% of the country's supply of many winter vegetables.
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