Fresno, Ca. – Fresh Fruit Cuts, processors of stone fruit, pears and grapes under the Woot Froot label, has named Melissa Blake as Director of Sales and Marketing. Blake will be responsible for marketing, external communications and for driving sales of Woot Froot by adding diversity and variety into the value-added segment.
Blake previously served as the value-added buyer for Fresno-based wholesale distributor OK Produce. “I have witnessed incredible growth in the value added segment over the past few years; last year alone reports show an industry increase of over 10%,” says Blake. “I have no doubt that consumer spending habits will continue to move in this direction and I am excited to be a part of a company that is embracing these trends and spearheading new products that cater to this demand.”
Fresh Fruit Cuts is entering its third year of production and will launch new pack styles in 2016 that are popular with consumers. According to CEO Kim Gaarde, “Melissa has great energy and excitement for the category and is a perfect fit to manage our aggressive growth strategy of Woot Froot’s unique offerings. She has a compressive understanding of the produce industry, and as a consumer herself she truly understands the expectations of today’s shopper for convenient, healthy options for herself and for her family.”
The entire team at Fresh Fruit Cuts extends a welcoming “Woot Woot” to Melissa!
Fresh Fruit Cuts is a specialty processor and woman-owned business located in California’s Central Valley. Their goal is to deliver unique and high flavor value-added products to consumers around the country www.wootfroot.com
Source: Fresh Fruit Cuts
