Aldi Is Fixing Its Biggest Weakness, And That Should Terrify Whole Foods

Aldi is stepping up its game in the organic-food space.

The grocery chain is expanding organic-food brands, removing some artificial ingredients from its products, and adding more gluten-free items in hopes of attracting more health-conscious shoppers.

Aldi became one of the world's biggest food retailers by offering comparatively very low prices. Its prices for fresh produce and packaged goods are roughly 30% lower than Walmart's, according to a recent price check.

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