The flower business has its own bouquet terminology which can get distilled even more by individual flower companies, florists, designers, and wholesalers. This can be quite confusing for the layperson as well as the expert, so today we break down flower purchasing terminology and dive into how each floral component acts like a flavorful ingredient in Flower Mixology.
The Terminology
At Sun Valley Floral Farms we sell flowers a few different ways:
- Consumer Bunch (aka simple bunch): Typically 3-20 stems of a single flower, such as 5-stem bunch of Asiatic Lilies, or a 10-stem bunch of tulips.
- Enhanced Bunch: Like a consumer bunch, but enhanced with greens, or paired with another flower or specialty branch.
- Botanicals and Specialty Branches: These bunches include items such as brassica, crocosmia, dianthus, hypericum, and ilex–these are textural, focal fillers. In a mixed bouquet, they bring a lot of color, contrast, and texture, and make arrangements feel full and complete. They tend to have the longest vase life out of any flower (useful for progressive bouquets, see below!).
- Greens: Foliage fillers, such as salal, horsetails, bear grass, huckleberry, and woodwardia.
- Mixed Bouquets: Designer bouquets created by our Sun Pacific division. Usually based on a theme (color, emotion, holiday, etc) and built with a mixture of flowers, botanicals, and greens to represent that theme.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk
