HOUSTON, TX – Texas-based MountainKing Potatoes has introduced a new retail promotion focusing on its freshly harvested Butter Russets, an eight-week campaign featuring one of the company’s most popular varieties including a four-step process for creating the World’s Best-Tasting Homemade Potato Chips.
Available February 1 – March 30, the new MountainKing promotion includes point-of-sale materials, incentives for the most creative Game Time Potato Chip retail displays and online demos for preparing the grease-free, healthy snack ideal for Super Bowl, March Madness and other at-home gatherings.
The simple, four-step process starts with piercing a wooden skewer through the center of a thinly sliced Butter Russet. After salting to taste, the skewered slices cook in the microwave for 3 – 8 minutes or until browned. Consumers will find these steps at www.MountainKing.com and on the company’s social media platforms.
Butter Russets by MountainKing, one of the world’s largest growers of high-flavor potato varieties, are available to retailers in 10/5# bales, 84 and 200 ct. bins.
Characterized by their smooth, creamy flavor and moist texture, MountainKing’s Butter Russets also are ideal for baking, mashing and frying.
An all-natural, non-GMO product, the Butter Russets pack a healthy punch with nutrients including Vitamin C, Potassium and Calcium. Plus, their natural buttery flavor requires fewer additives and toppings.
For more information, visit www.MountainKing.com and follow the company at www.Facebook.com/MountainKing-Potatoes.
Source: MountainKing Potatoes
