“We’re still here.”
When Rob Shibata assumed the presidency of the Wholesale Florist & Florist Supplier Association on Oct. 22, he returned several times to those three words. His message? The floral industry, and wholesalers in particular, have been through a tremendous amount of change in recent years, but the businesses left standing are tougher and better for those challenging times.
“As a group, we are a tough, resilient, innovative, hard-working, adaptable, industry,” said Shibata, the president of president of Mt. Eden Floral Supply in San Jose, California, to the crowd of 780 people gathered in Miami for WF&FSA’s annual Floral Distribution Conference. “We’ve had to change as business people, and we’ve had to change as an industry. And do you know what? We’re all still here. And not only are we still here, but we are moving into the future as companies. he companies that I know are pushing into the future.
To read the rest of the story, please go to: Society of American Florists