Recent economic indicators are starting to show an uptick in home improvement and new home building – both are great signs for our industry. If consumers are more willing to invest in home improvements, they should also be willing to invest in making the outside of their homes more attractive.
This is an opportunity for our industry to make the case that a relatively small investment in plants (at less cost than many are willing to pay for structural changes) can have a very dramatic, positive impact on the appearance and curb appeal of a home.
Consumers are changing
Consumers are looking for better plants and changing the way they find them. I think many consumers are moving from buying big flats of bedding plants to buying larger plants that perform better and are easier to maintain. This has huge implications for our industry.
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