Campbell Soup Company’s North American Foodservice team has appointed Marriner Marketing Communications to develop a new, customer-focused digital ecosystem. Campbell’s selected Marriner due to its strong digital experience in the foodservice sector and track record of developing effective insight-led marketing communications strategies.
At the center of this work will be a new website designed to strengthen engagement with Campbell’s foodservice customer base by providing a superior user experience. The strategy will focus around generating content designed to highlight Campbell’s extensive brand portfolio and culinary inspiration in order to offer solutions for foodservice operators. The online presence will support their United States and Canadian business as well as the multiple industry segments Campbell’s Foodservice Division targets. Marriner will also be working closely with Campbell’s Foodservice team to enhance their content strategy and maximize customer digital efforts.
“We are creating a new digital experience to better reflect Campbell’s diverse product portfolio and services that have made Campbell’s a leader in the foodservice sector,” says Luis Castillo, Brand Manager, Campbell’s Foodservice Division. “We believe Marriner has the insight and talent to create a truly best-in-class digital experience for our customers.”
Rob Levine, Partner and Vice President of Account Strategy at Marriner, adds, “It is an honor to work with the Campbell’s Foodservice team again. Being chosen as an agency partner shines a spotlight on our unique approach to understanding our Client’s target audience mindset.”
Bill Coveney, Marriner’s Director of Digital Content & Insights, states, “We’re proud of the caliber of strategic thinking and culture of creativity that attracted the Campbell's Foodservice team. The Campbell’s team is top notch, so we’re looking forward to collaborating on how the new website and digital ecosystem will help drive deeper customer engagement and, ultimately, sales.”
ABOUT CAMPBELL’S
Campbell Soup Company, headquartered in Camden, NJ, is the world’s largest maker of soup and has a broad product brand portfolio including Campbell’s®, Pace®, V8®, Pepperidge Farm®, Swanson® and Prego®. As a foodservice professional, you want to offer the delicious taste and broad spectrum of flavors that your consumers crave. Campbell Foodservice delivers just that. Together, our easy-to-prepare products and targeted marketing programs can help you strengthen your menus, save time, and build profits for your business. Our global brand portfolio ensures value and convenience, without compromise of taste, quality or consistency. Through our dedicated staff of seasoned foodservice and culinary professionals, Campbell Foodservice provides end-to-end support to the rapidly growing away-from-home market. For more information, visit www.campbellsfoodservice.com.
ABOUT MARRINER
For more than 25 years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions for the food, beverage and hospitality industries. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner's Clients include such notable brands as Butterball, Choice Hotels, Dannon, Evolution Craft Brewing Co., Knouse Foods, Marriott International, McCormick & Company, Perdue, Shamrock Foods, The Original Cakerie, Vulcan and Zatarain's. For more information, visit www.marriner.com.
For media inquiries, contact Susan Gunther at 410-715-1500 or susang@marriner.com.
Source: Campbell Soup Company