WhiteWave Foods Co. selected Fallon is its new agency on its Silk, International Delight and Horizon Organic brands.
The appointment comes as WhiteWave, which focuses on plant-based and dairy-focused beverages and foods, continues to grow faster than the general food industry.
Fallon, which is owned by Publicis Groupe, will also handle work on some of WhiteWave's newer lines such as Vega, according to Fallon Chief Marketing Officer John King.
Publicis' Leo Burnett had previously done advertising work on the Silk and International Delight brands, including a Silk campaign with an animated plant character.
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