When there’s a cheese war raging, who’re you gonna call to settle things? If it’s a fight over whether or not a product is being incorrectly advertised, The National Advertising Division (an offshoot of the Council of Better Business Bureaus) often weighs in. This time, it’s addressing a string cheese dispute between two different companies, in the hopes that we can all just relax and enjoy some cheese.
Lactalis American Group — the company behind cheese brands like President and Sorrento — had challenged advertising claims made by its competitor, Saputo Cheese, USA. Lactalis had an issue with a claims made on product packaging and online for a few Saputo products.
NAD looked at claims including: “Low-Moisture, Part-Skim Mozzarella Cheese”; “Light Low-Moisture, Part-Skim Mozzarella Cheese”; and “Naturally Nutritious.”
To read the rest of the story, please go to: Consumerist