Mission, Texas – The second annual Viva Fresh Open, entitled “Swing for the Future,” will kick-off the 2016 Viva Fresh Expo at the JW Marriott Hill Country Resort & Spa on Thursday, March 31, 2016. Presented by Bebo Distributing, Inc and Wonderful Citrus, the tournament will be held at the resort’s famous TPC golf course and proceeds will benefit a chosen non-profit organization.
Craig Slate, GM of the Texas Division at SunFed remarked, “We’re excited to be continuing the Viva Fresh Open in conjunction with the Viva Fresh Produce Expo. The tournament provides a great opportunity for expo participants to join together for some camaraderie, networking, fun competition and to support a great cause at the same time.”
This past year, the first annual Viva Fresh Open raised $10,000 for the Just Keep Living Foundation in Austin, Texas. Founded by Matthew McConaughey, The foundation sets up fitness and wellness programs in public schools where students might not otherwise have the opportunity to learn about the body and mind connection.
“Giving back to the community is something that we’re all passionate about,” remarked Bret Erickson, President and CEO of the Texas International Produce Association. “Being able to raise funds at this tournament is not only beneficial for our communities and future, but a great networking extension for our Viva Fresh Expo.”
Registration includes entrance to the tournament and an awards reception where the first and second place teams will be recognized. After the golf tournament award ceremony concludes at 6:30pm, players and other expo attendees are invited to join the 19th Hole Celebration at the TPC San Antonio at the JW Marriot Resort for live music and games.
For more information on the Viva Fresh Open Golf Tournament and sponsorship opportunities, visit www.vivafreshexpo.com.
About the Viva Fresh Produce Expo
The expo, which highlights the “Gateway to the Americas,” focuses on produce grown in the Southwest region of the United States and while also showcasing the role of Mexican produce. The expo was created to take advantage of the trend to offer more intimate and affordable regional tradeshows that allow vendors and customers to create meaningful networking opportunities that highlight products and build relationships.
About the Texas International Produce Association
The Texas International Produce Association (TIPA) was created in 1942 to represent the interest of shippers of Texas-grown fruits and vegetables. In 1996, the scope of TIPA was expanded to address the problems and opportunities surrounding the importation and marketing of foreign grown produce. TIPA's member companies include: growers, domestic shippers, import shippers, specialty shippers, distributors, and material and service providers.
Source: Texas International Produce Association