Let’s start with the results: the congress was a true experience. As was Florint’s vision, the congress managed to bring the entire flower sector together to share expertise, enjoyment, passion and insight. Vertically speaking, the entire chain was well-represented. And horizontally speaking, more nations were represented than ever before as well!
Our “1st International Flower Summit”, as we light-heartedly referred to our Congress up front, was thus in many ways exactly that: a truly global meeting of the minds. More than ever, we collectively addressed the issues facing our beloved industry and productively brainstorm about the required (re)solutions. That can only bode well for the future.
A quick recap of all the happenings
Our Members’ Congress started off by looking at the roots of floristry, as they lie in the past, to proceed to the future of floristry, as it lies ahead of us. The first element focused on the passion for flowers that got us all started on our florist paths, and how to rekindle that passion. The latter involved a thorough analysis of the challenges of the near-future, and the strategies with which to reach the consumer of the future: the millennial generation.
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