If there’s any lingering doubt that natural and organic food is not just for hippies and foodies, take a gander at this number that supermarket giant Kroger KR 0.00% released for the first time yesterday: $11 billion.
That’s the amount that natural and organic products account for in Kroger’s sales over the past 12 months. Using the company’s $108 billion in revenue in its fiscal 2014 as a benchmark, that’s about 10% of the company’s business.
For context, Whole Foods Market WFM -2.41% had a total of $14 billion in sales in its last fiscal year, while Costco COST -0.75% has said that its annual sales of just organic products are about $4 billion.
To read the rest of the story, please go to: Fortune
