INDIANAPOLIS, Indiana — Family, Career and Community Leaders of America (FCCLA), a national Career and Technical Student Organization with nearly 155,000 members, has partnered with The Produce Mom for the November #HealthyTeens campaign. The campaign will kick off tomorrow with a Twitter chat, which will include co-hosts from The Produce Mom Family of Partners & other teen-serving organizations:
- Family, Career & Community Leaders of America @NationalFCCLA
- Foundation for Advancing Alcohol Responsibly @AskListenLearn
- Home Baking Association @HomeBaking
- Ocean Mist Farms @OceanMistFarms
- Produce for Better Health Foundation @Fruits_Veggies
- Sage Fruit Company @SageFruit
- The Produce Mom @TheProduceMom
Sandy Spavone, Executive Director of FCCLA, praised the host lineup, “The Produce Mom has been a stellar partner for FCCLA. The #HealthyTeens campaign & Twitter party will provide our students with opportunity to directly converse with the fresh produce brands that are part of our Family & Consumer Sciences classrooms, as well as our home kitchens.”
“The Produce Mom continues to offer our company with unique audiences and opportunities for social engagement,” explains, Kaci Komstadius, Social Media Manager of Sage Fruit Company. “Teens are a very important audience – it’s great to see FCCLA & The Produce Mom spearhead an effort to connect middle and high school students with the produce industry.”
The #HealthyTeens campaign will continue throughout November with various activation between The Produce Mom & FCCLA. Lori Taylor, Founder & Owner of The Produce Mom is scheduled to speak at the FCCLA National Cluster Meeting later this month. Taylor’s speech will focus on the critical role that personal wellness & ethics play in one’s ability to reach career goals. “The fresh produce industry has taught me so much about healthy living and has certainly provided me with incredible career opportunities. I am honored to work with FCCLA and communicate our industry’s mission to increase consumption of produce to teens.”
The #HealthyTeens Twitter Chat will take place on Thursday, November 5, 2015 at 8pmEST. The target audience is teenagers. All members of the produce industry are welcome to participate. For a list of chat questions, please tweet a script request to @TheProduceMom.
About FCCLA
Family, Career and Community Leaders of America is a nonprofit national career and technical student organization for young men and women in Family and Consumer Sciences education in public and private school through grade 12. Everyone is part of a family, and FCCLA is the only national Career and Technical Student Organization with the family as its central focus. Since 1945, FCCLA members have been making a difference in their families, careers, and communities by addressing important personal, work, and societal issues through Family and Consumer Sciences education.
Today over 150,000 members in more than 6,000 chapters are active in a network of associations in 50 states, including the Virgin Islands and Puerto Rico. Chapter projects focus on a variety of youth concerns, including teen pregnancy, parenting, family relationships, substance abuse, peer pressure, environment, nutrition and fitness, teen violence, and career exploration. Involvement in FCCLA offers members the opportunity to expand their leadership potential and develop skills for life — planning, goal setting, problem solving, decision making, and interpersonal communication — necessary in the home and workplace. For more information please visit FCCLAinc.org
About The Produce Mom®
The Produce Mom® blog & consumer brand was launched in January 2012 by Lori Taylor during her days as marketing manager at Indianapolis Fruit Company. Lori has nearly 10 years of experience in the fresh produce industry and boasts a diverse background: serving as a sales representative, buyer, and marketing manager. The Produce Mom is a passionate advocate for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer.
The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates. Lori Taylor is also an IndyStyle morning show personality in her hometown of Indianapolis.
The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school. To learn more visit TheProduceMom.com
Source: The Produce Mom
