DALLAS – In preparation for the holiday season, Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., is excited to unveil its Season’s Eatings program, which will run from November 1 to December 25, 2015. As part of the program AFM has partnered with Tabasco® and is encouraging consumers to add a bit of spice to their holiday menus with unique recipes such as Spicy Avocado Hummus and Fresh Guacamole with vegtable trays. Through this program, Avocados From Mexico is also encouraging consumers to make avocados a part of their Thanksgiving and holiday leftovers.
“Behind the Big Game, family celebrations are the second most popular avocado-serving occasion,” said Maggie Hall, Vice President, Trade & Promotion of Avocados From Mexico. “The holiday season is all about friends & family gatherings and with year-round availability, Avocados From Mexico provides the perfect way for consumers to integrate avocados into their festive traditions while serving up fresh menu options.”
In addition, the Season’s Eatings campaign will include an exciting consumer sweepstakes along with various incentives. Eye-catching merchandising and multi-channel media support will also help lift sales along with holiday spirit.
To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico, or website, Trade.AvocadosFromMexico.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
