SAF Website Gets Strategic Update

If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look.

On Friday, SAF unveiled the “soft launch” of its new site, which is mobile responsive more user-friendly.

“The percentage of visitors using mobile devices to access our site has grown steadily to about 32 percent,” said SAF Chief Information Officer Renato Sogueco, who’s guided the floral industry on becoming mobile responsive through articles in Floral Management and at SAF events. “And that number is going to continue to grow, so we need to be ready for that.”

To read the rest of the story, please go to: Society of American Florists