The Whole Grain Stamp. A small black and gold symbol that has had a big impact on health and nutrition around the world. Since January of 2005, the Stamp has been advising consumers on whole grain content and helping them make educated decisions on the items they purchase and consume. As we celebrate Whole Grains Month, we thought this would be a good time to reflect on how the Whole Grain Stamp has grown and changed over these past ten years..
The Stamp has become a world traveler.
In fact, as of September 2015 the Whole Grain Stamp is now approved for use on over 10,500 products in 44 different countries. At this time, 21% of Stamped products can be found outside of the United States. We originally designed this packaging symbol as a US-only program – but companies and consumers in other countries wanted it too! How could we say no?
The Stamp has become well-known and trusted.
In our recent Consumer Insights Survey, we learned that nearly half of people polled are aware of the Whole Grain Stamp and more than 80% trust the Stamp’s claims regarding whole grain content. Perhaps more importantly, almost 80% said that they would be more likely to purchase a whole grain product bearing the Whole Grain Stamp than one without it, and just over half would question a product’s claims about whole grains if it did not have the Stamp. This is big news, and a good reason for companies and manufacturers to want to use the Stamp on every one of their whole grain products.
To read the rest of the story, please go to: Oldways Preservation Trust/Whole Grains Council
