The marketplace is, at times, an unfriendly place for farmed seafood products. Consumers may look upon aquaculture with a skeptical, if not disdainful, eye if informed by negative media reports — particularly those sharing outdated or inaccurate information, of which is there is a startling amount.
When it comes right down to it, however, we know very little about how consumers truly feel about farmed seafood, either in general or in comparison to wild seafood. Price is huge, but what other factors are as well? Does production method matter? What importance do they place on sustainability — do they even know what it means? In that vein, does any environmentally friendly attribute trump the price tag in a supermarket shopper’s mind?
These are the types of questions that U.S. seafood company The Fishin’ Co. sought to answer with a survey of U.S. consumers, conducted in February. The results will be revealed at the Global Aquaculture Alliance’s (GAA) GOAL conference, held in Vancouver at the Four Seasons Hotel from Oct. 26 to 29. GAA co-commissioned the survey.
To read the rest of the story, please go to: Global Aquaculture Alliance
