ORLANDO, Fla. – The second annual Power Your Lunchbox Pledge by Produce for Kids launched Aug. 3 and ran through Sept.18 and encouraged families and classrooms to pack healthier lunchboxes this school year. During the program,10,000 families and classrooms took the pledge to pack a healthier lunchbox at poweryourlunchbox.com.
Produce for Kids’ partners supporting Power Your Lunchbox Pledge included GROW Bananas, Marie’s® Dressings, Crispy Green® and Pero Family Farms® with additional support provided by Bentology™. For every pledge that families or individuals took, participating companies made a collective $1 donation to end child hunger through Feeding America’s children’s programs. Sponsors were prominently featured on poweryourlunchbox.com during the program and after pledging, consumers were rewarded with coupons encouraging purchase of sponsored products.
“Back to school is the perfect time to engage families with the healthy lunchbox and overall healthy eating message,”said Trish James, vice president, Produce for Kids. “Power You Lunchbox allows Produce for Kids to remain at the forefront of the back to school conversation while spotlighting partner products. It’s a huge win for us all, especially when we are able to give back to Feeding America’s children’s programs.
New in 2015, teachers were encouraged to pledge for their classrooms and had access to healthy eating lesson plans to utilize with their students. 86 classrooms took the pledge during the 2015 campaign.
The 2015 Power Your Lunchbox program garnered over 174 million impressions with a media value of $7 million. The website, poweryourlunchbox.com, housed the pledge to pack healthier lunchboxes; RD-approved, kid-friendly lunchbox ideas and tips; and coupons from companies supporting the program.
Social media fans used #PowerYourLunchbox hashtag more than 9,000 times to show off their healthy lunchboxes throughout the program. Weekly prizes were awarded to parents showing off healthy lunchboxes through Instagram and Twitter and included bento boxes, kitchen gadgets, grocery store gift cards and more.
Products from partner companies were featured in RD-approved lunchbox recipe ideas on poweryourlunchbox.com, promoted regularly throughout the program to more than 100,000 Produce for Kids social media fans and followers, included in the Produce for Kids consumer e-newsletter and in blogger and media outreach. Additionally, Produce for Kids and partnering companies shared lunchbox tips during a #PowerYourLunchbox Twitter party on August 12.
2016 Power Your Lunchbox program partnership opportunities are available for produce and health conscious brands. Companies interested in participating in the program should email Shannon@produceforkids.com.
Source: Produce for Kids
