WASHINGTON CROSSING, Pa. — Bimbo Bakeries USA successfully brought together almost 1,000 people to take part in a race held in 22 cities located in 19 countries, as part of the first-ever Global Energy Bimbo Race, an initiative to help promote active and healthy lifestyles among families. The race started at 8 a.m. in Beijing (Beiing time) and ended at 11:30 a.m. (Pacific Time) in Los Angeles.
“We are very proud and happy to provide a fun and healthy environment for PA families with the support of ACME markets and the Philadelphia Union Soccer team,” stated Renee Zendejas, Bimbo Bread Sr. Brand Manager.
The Global Energy Bimbo Race was held for the first time ever in the following cities: Asunción, Beijing, Belo Horizonte, Bogota, Buenos Aires, Caracas, Guadalajara, Guatemala, Lima, Lisbon, Long Beach, Madrid, Managua, Mexico City, Monterrey, Montevideo, Panama City, Philadelphia, San José, San Salvador, Santiago and Tegucigalpa. With 3, 5 and 10 kilometer categories, this sporting event was open to runners of all ages, as well as their families and friends.
In Washington Crossing, PA, the race brought together almost 1,000 runners, as well as offering other recreational activities, such as face painting, yoga, inflatables, and the visit of Eric Bird and Brian Sylvestre from the Philadelphia Union soccer team.
With the support of its strategic partner, FOX Sports, coverage for the race was extensive, from live transmissions from Mexico to multiple relays in Brazil, Argentina, Chile, Colombia, Guatemala, Spain and the United States. Furthermore, a number of famous faces from FOX Sports took part in the race in their respective countries. Valeria Marín, Ricardo Murguia, Alex Blanco and Ruben Rodriguez in Mexico; Lola Hernandez in Spain; Alexis Garcia and Alejandro Pino in Colombia; Máximo Palma and Juan José Buscalia in Argentina; Juvenal Olmos and Rodrigo Goldberg in Chile; and Diego Bertozi and Eduardo Elias in Brazil were just some of the celebrities to actively participate in the Global Energy Bimbo Race.
“We are really enthusiastic to be broadcasting live throughout Latin America at an event as important as the Global Energy Bimbo Race given the challenge that it represents in terms of bringing different countries together through the same message to help raise awareness about sports. Here at FOX Sports, we are committed to transmitting this sporting spirit to people around the world and increasing the scope of this event,” commented Hernán Donnari, Senior VP for Operations, Programming and Production at FOX Sports Latin America.
The winners of the 10 kilometer category in Washington Crossing, PA were Paul Matuszak and Natalie Johnson. These winners will be given an all-expense paid trip to next year’s race, to the city of their choice.
Bimbo is reaffirming its commitment to well-being in the community by promoting initiatives through the Global Energy Bimbo Race, which focuses on promoting physical activity, as well as family and community interaction.
“We look forward to inspiring more participation and expanding to more cities on September 25, 2016, for our second edition of the Global Energy Bimbo Race,” concluded Renee Zendejas, Bimbo Bread Sr. Brand Manager.
About Grupo Bimbo
2015: Our 70th Anniversary. Grupo Bimbo nourishing, delighting and serving our world.
Grupo Bimbo is the leading baking company in the world. It has more than 129,000 associates, and, in 2014, its sales totaled US $14.064 billion. It has 165 production plants and nearly 1,700 sales centers located strategically in 22 countries around the world, covering 3 continents. It produces over 10,000 products under more than 100 household brands in categories such as sliced bread, buns and toast. It also has an extensive distribution network in Mexico and one of the largest on the American continent. Grupo Bimbo’s shares have traded on the Mexican Stock Exchange (BMV) since 1980 under the ticker symbol BIMBO. Grupo Bimbo reaffirms its commitment to the environment by bringing its environmental sustainability programs to all the countries in which it operates.
Founded almost 70 years ago and as proof of its wide acceptance among consumers, BIMBO was recognized as a “famous” brand by the Mexican Institute of Industrial Property in 2010, becoming one of the 27 brands that have achieved this distinction in Mexico. In 2014, the Brand Footprint from Kantar World Panel ranked it in seventh place among the strongest brands in the food industry worldwide, and, in 2015, it was ranked in fourth place among the most relevant brands worldwide by Havas Media.
For further information about Grupo Bimbo, please visit: www.grupobimbo.com. Search for us on Facebook: www.facebook.com/GrupoBimbo and Twitter: @Grupo_Bimbo.
About FOX Sports Latin America
FOX Sports is the leading pay-TV sports channel in Latin America. It transmits 24 hours a day, 7 days a week, to more than 61 million households in 19 countries in the region. Its programming focuses on everything related to sports, including live events and competitions, regional and international sports news, talk shows and other original content. Its major programming includes the Bridgestone Copa Libertadores, the UEFA Champions League, the Bundesliga, Italy's Serie A, the Barclays English Premier League, the MLB, the NFL, Formula 1 and Formula E. FOX Sports is owned by FOX International Channels (FIC), a subsidiary of 21st Century FOX (NASDAQ: FOX; ASX: FOX). For further information, please visit www.FOXsportsla.com.
Source: Grupo Bimbo
