BASKING RIDGE, N.J. — Castello® cheese, maker of creatively crafted imported cheeses, invites food lovers to enter its "Unlock Your Inner Chef" sweepstakes for the chance to win prizes inspired by "Burnt," a culinary movie starring Bradley Cooper, Sienna Miller, Uma Thurman and Emma Thompson.
In the movie, which will be in theaters beginning October 23, Cooper plays a two-star Michelin chef named Adam Jones, who has only ever cared about the thrill of creating explosions of taste. In the movie, he sets out to land his own kitchen and that third elusive Michelin star with the best of the best on his side, creating amazing cuisine that features Castello® cheese. Tantalizing recipes inspired by the movie include Poached Lobster with Lemon Sauce topped with Aged Havarti, and Chocolate Mousse with Danish Blue Cheese and Mango. Each innovative creation is a feast for the eyes and palate. Nine new recipes inspired by "Burnt" can be found at the Castello® cheese website at CastelloCheeseUSA.com.
In addition to the grand prize — a trip for two to attend the movie premiere and rub elbows with the film's stars on October 20 — the sweepstakes will award two more prizes designed to inspire home cooks to unlock their inner chef: a day of private cooking classes, and a season's worth of Castello® cheese.
"The story of Adam Jones is one of passion, discovery and redemption – a truly delicious story that food lovers can experience through the tastes of Castello® cheese. With our recipes and the 'Unlock Your Inner Chef' sweepstakes, food lovers can bring the flavors of the film to life in their own home," says Don Stohrer, Jr., vice president of marketing for Arla Foods and its Castello® brand of cheese.
Unlock Your Inner Chef: enter today
Entering the sweepstakes is easy. From now until October 12, consumers can visit Facebook.com/CastelloUSA and complete an online entry form — including sharing how they are inspired by the art of cooking — for the chance to win tickets to the premiere. Then, from October 13 to November 20, two additional prizes of private cooking classes and a year's supply of cheese will be awarded. Participants can secure additional entries by sharing contest information on their social channels using #UnlockYourChef. For official sweepstakes rules and additional recipe inspiration, visit CastelloCheeseUSA.com.
Celebrate creativity and innovation with Castello® cheese
Five classic varieties from Castello® cheese are featured in recipes prepared by Cooper's character Adam Jones. All cheese varieties can help home cooks elevate recipes to an art form.
- Castello® Aged Havarti marries a rich buttery aroma with a creamy and slightly crunchy texture. The small white spots that are visible on and within the cheese are the secret to its delicate crystalline texture and subtle crunch.
- Castello® Creamy Havarti is a mild and aromatic cheese with just a hint of tanginess. Soft and creamy, its taste develops more character as it matures. It is made using a traditional Danish recipe and crafted by master cheesemakers.
- Castello® Traditional Danish Blue has a fine, nutty, blue aroma with hints of marzipan overlaid on a sourdough flavor, creating a soft and elegant bitterness. Protected by the official European Protected Geographical Indication (PGI), the Denmark-made cheese is certified as unique and authentic.
- Castello® Extra Creamy Danish Blue has a soft texture and mild aroma, a hint of oiliness and a sharp blue sourness overlaid on tempered salty butter.
- Castello® Crumbled Blue has a fine, nutty, blue aroma and hints of marzipan, which is overlaid on the sourness of the cheese, creating a soft and elegant bitterness that is hard to resist.
To learn more about Castello® cheese, find delicious recipes and more, visit CastelloCheeseUSA.com.
For more info about The Weinstein Company and the movie "Burnt" go to WeinsteinCo.com/films.
Castello®: Creatively Crafted Cheese
Since 1893, Castello® has brought a balance of innovation and tradition to the art of cheese making. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail. We've never been content to just make the standard cheeses, but instead have tried to be creative by using ingredients and techniques from all over the world, giving each cheese a unique flavor and texture. Each cheese is made at a single dairy, which specializes in the production of that particular cheese. Learn more about our creatively crafted cheeses at castellocheese.com, or join the conversation on Facebook or Twitter (@CastelloUSA).
Source: Castello®
