NEW YORK — Sandwiches: Market Trends and Opportunities assesses how food and foodservice industry participants are adding and can add value to their sandwich strategies, as they relate to three overriding themes: healthfulness, culinary innovation, and customization and consumer choice. With respect to each of these themes, this report trends related consumer preferences and attitudes over time; ties each theme to pertinent foodservice (restaurant and prepared foods) menu trends supported by a wealth of examples; assesses related foodservice marketing strategies; and identities implications and applications for the packaged groceries segment of the market.
In doing so, the report addresses a wide range of sandwich trends and opportunities, from freshness and inherent health to ingredient combinations and culinary adventure to made-to-order and mobile technologyâ€"layering in analysis related to key themes, such as foodservice segment, daypart, children’s at-home sandwich making, and gourmetâ€"providing needed value for foodservice and food retail participants. Primary data sources include metrics from our consumer surveys and from the Datassential MenuTrends database, as well as hundreds of menu item examples and related visual images.
Sandwiches: Market Trends and Opportunities
Chapter 1: Executive Summary
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