Chobani reports that sales for its Flip line were up more than 300% in September versus the same month in 2014.
Chobani attributes the sales lift to an integrated campaign for Flip, launched in June, encouraging consumers to eat the Greek yogurt-with-mix-ins during work breaks. The "Break You Make" campaign included four new TV spots that aired through September, digital advertising, social media, shopper marketing and PR.
Within 10 days of the campaign's kickoff, Flip, which launched in 2013, had the best week of sales in its history, with major retailers seeing double-digit gains, Chobani reports.
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