COLLEGE STATION – “The Brain Doesn’t Lie: Using Neuromarketing Tools for Consumer Research” will be the topic for Dr. Marco Palma as the featured speaker for the Ellison International Floriculture Chair Distinguished Lecture Series, event coordinators said.
The event is on Oct. 7, beginning with a 2 p.m. reception for Palma, who is the Texas A&M AgriLife Extension Service horticulture economist in College Station, followed by his presentation at 3 p.m. The public is invited to the free event in the Horticulture and Forest Science Building at Texas A&M University, College Station.
“Consumer choices are based on conscious and unconscious factors. Oftentimes, consumers do not act rationally by carefully weighing the cost and benefits of a decision. Instead, consumer decisions are highly influenced by emotions,” said Palma, who also is associate professor of agricultural economics at Texas A&M. “Neuromarketing is about combining traditional marketing methods with biometric responses to improve our understanding of the consumer.”
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