Tyson Foods Sets Its Sights, Future Profits On Brand Innovation

Springdale-based Tyson Foods is serious about its 2.0 version update now one-year following the $8.55 billion acquisition of Hillshire Brands. Tyson Foods executive Tom Hayes recently told analysts that the meat giant’s vision is to be the “global innovative leader in food experiences” as it continues its metamorphosis from a commodity meat packer into packaged food company focused on brand development.

Hayes, chief commercial officer at Tyson, spoke at the Barclays Global Consumer Staples Conference on Sept. 9 in Boston.

“Innovation is a huge thing that is going to be in the forefront and the lifeblood of Tyson Foods going forward,” Hayes said.

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