In the U.S., milk typically comes in plastic or glass bottles or cartons. But
earlier this month, Straus Family Creamery put a new kind of bottle in the milk
case, one that combines a stiff paper shell with a thin plastic pouch inside.
Julie Corbett, founder of Ecologic Brands, the company that developed the
packaging, spoke with GreenBiz Radio about the inspiration behind the package
and how they’ll know if it’s successful both in protecting milk and drawing in
customers.
Jonathan Bardelline: First off could you give me a little background on how
Ecologic Brands came about?
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