You wouldn't take your boss to dinner at Proof and order a box of Franzia. So, why are you still serving hunks of Velveeta or digging out the center of your brie as if it's a softshell crab? "That's the worst!" says fromage pro Laura Werlin, author of lCheese Essentials ($25, Stewart, Tabori & Chang). "If you cube cheese at a party, I question the quality of the cheese or how much the host invests in it." Anyone who has ever gone nose to nose with a snooty French waiter knows there's an etiquette for presenting (and tasting!) fromage. But how can you dish up dairy delights at a bash without intimidating your guests or sending them into lactic shock? We checked in with cheese pros (aka the Gods of Gouda) about the do's and don'ts of everything from bleu to Zamorano (a Spanish sheep queso).

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