TOMRA’s Common User Interface (CUI), designed by TOMRA Sorting Solutions (TOMRA) and Design Partners, received this year´s International Design Excellence Award (IDEA) at a gala ceremony in Seattle, US, on the 22nd August. The IDEA is one of the world’s most prestigious design competitions, already in its 35th year and is organized by the Industrial Designers Society of America (IDSA). From more than 1,700 products entered IDEA 2015 28 Gold, 53 Silver and 83 Bronze winners across 20 categories were selected.
TOMRA’s CUI has been recognized with silver in the category “Digital Design”. Judging criteria were such as innovation, benefit to the user, responsibility, visual appeal and appropriate aesthetics. The CUI is designed for the user to make sorting adjustments flexible and enabling user friendly control.
“To receive a silver award in such a prestigious competition is a fantastic endorsement of the quality of design that goes into TOMRA sorters and elevates the value of our products to customers. The TOMRA CUI is a new and innovative user interface design that makes TOMRA sorters more accessible, and easier to use and operate. The benefit of this new user interface is that our customers will get better control and performance from their sorter and ultimately enhance their productivity,” says John McGloughlin, Head of Innovation, Strategy and Design at TOMRA Sorting Food. The CUI has already been implemented in TOMRA’s recycling series FINDER, in the Field Potato Sorter (FPS) and Halo, both sensor-based sorters for the food industry, as well as in the mining system COM Tertiary EM and will be expanded in the rest of the product lines.
Design Partners CEO, Brian Stephens, commented on the recent award: “Great design builds brands in a meaningful way by enhancing the lives of consumers and driving commercial success. The diversity and status of these awards acknowledge the creative and technical excellence required to create this value for different industries.” For more information about the IDEA award: www.idsa.org/awards/idea/digital-design/tomra-cui
Media contact
TOMRA Sorting Food Marijke Bellemans, Marketing Communication Coordinator, on T: +32 (0)16 74 28 17, M: +32 (0)476 74 19 18, E: marijke.bellemans@tomra.com
TOMRA Sorting Solutions
TOMRA Sorting Solutions designs and manufactures sensor-based technologies for sorting, peeling and process analytics for the food, recycling, mining and other industries.
This powerful combination of technologies makes the company one of the most advanced providers of sensor-based sorting solutions in the world, with over 14,000 of its systems installed globally.
TOMRA Sorting also has 16 test centers worldwide, a large research and development department and a shared service network to ensure its customers benefit from ongoing innovation and constant care.
TOMRA Sorting is owned by Norwegian company TOMRA Systems ASA, which is listed on the Oslo Stock Exchange. Founded in 1972, TOMRA Systems ASA has a turnover around €550m and employs over 2,400 people. For more information on TOMRA Sorting Solutions visit www.tomra.com/en/sorting-solutions
About Design Partners Design Partners is a strategic design consultancy providing exceptional, story-led design services to their ambitious clients. Now in its 30th year, Design Partners partner with global brands across three studios in Europe and the United States. The multi-disciplinary team of creative and technical professionals share expertise in industrial design, user experience design, interaction design, branding, visual communications, prototyping, human factors and engineering. For more information on Design Partners visit: www.designpartners.com
Source: TOMRA Sorting Solutions
