From "free range" and "grass fed" to "all natural" and "pasture raised", if there is a label that can appeal to consumers, someone will print a label.
And it works. Profit margins are good in the organic/pick-a-process market, and meat is a large chunk of their $100 billion business. It's among the fastest growing components of the overall organic food market over the last decade, according to market research publisher Packaged Facts in the report Branded Refrigerated Meats and Meals: U.S. Market Trends.
Packaged Facts online survey of 2,000 U.S. adults conducted in April and May 2014 found that well over half of the respondents (57%) regularly buy more healthful meat items. Only about 10% said they did not. Further, almost the identical percentages apply, agreeing and disagreeing, to the statement "I Regularly Buy Higher-Quality Meat Items."
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