At DVFlora, rose sales make up almost one-quarter of every sale. So, not including greens, and tropicals our rose sales make up 24 percent of our fresh cut flower sales. Not only are these current sales important but also they are continuing to grow. At DVflora our rose sales typically grow at a rate of 6 percent a year.
There are many reasons roses are so popular and important and I’ll explain a few of them.
• For starters, roses have a basic fundamental aspect that makes them popular; they are ready-to-use. Sure, roses need some hydration time and some varieties open more than others, but, in general, when a florist gets their roses they can begin their work.
• Vase life and longevity also explain why roses have captured consumer demand for so long. Most roses will last around 10-plus days in the hands of the consumer.
To read the rest of the story, please go to: DVFlora
