The tendency for Millennial generation shoppers to frequent Wal-Mart isn’t necessarily because they love the giant retailer.
According to a recent analysis by Worthington-based Prosper Insights, Millennials shop Wal-Mart because Wal-Mart is everywhere. For every Target store in the United States, there are about two and a half Wal-Mart locations.
When adjusted for number of locations, it turns out that while young shoppers are clearly driven to Wal-Mart for groceries, the big discounter lags its competitor Target in several key merchandise categories, including apparel, footwear, health/beauty and toys, said Prosper analyst Pam Goodfellow..
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