Publix Super Markets tried for years to come up with a successful model to sell groceries online and failed.
But a new company is making its way into the Tampa Bay area and will try to do what Publix couldn't — profitably sell and deliver groceries through a mobile platform similar to the car-sharing company Uber.
Publix shoppers can order groceries from Shipt on their phones and have them delivered to their homes within an hour starting Aug. 4. Shipt, a Birmingham, Ala., mobile grocery delivery service, is expanding into the Tampa Bay market this summer. Shoppers from Pinellas County and much of Hillsborough County can participate.
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