LA FARGE, Wis. — Organic Valley, the nation’s largest cooperative of organic farmers and a leading organic brand, announced the launch of Organic Valley Grassmilk Yogurt–yogurt made from Organic Valley Grassmilk. This exceptional milk is produced by cows that are 100 percent grass-fed, with no supplemental feed, grain or soybeans in their diet, just lush, fresh pasture and dried forages. The world’s best milk now makes the world’s best yogurt.
Organic Valley Grassmilk Yogurt is a unique-tasting, creamy, artisan-quality yogurt, crafted in small batches. It’s a minimally processed, cream-on-the-top yogurt made from non-homogenized whole milk. Nutritionally, Organic Valley Grassmilk Yogurt is flowing with naturally occurring calcium, conjugated linoleic acid (CLA) and omega-3s.
Organic Valley Grassmilk Yogurt is unique in the dairy case because it offers:
- Superior taste and nutrition
- Minimally processed, non-homogenized, cream-on -top goodness
- Higher levels of naturally occurring omega-3 and CLA
- A more healthful ratio of omega-3 to omega-6 fatty acids
- Organic Valley is always organic, which means Organic Valley never uses antibiotics, synthetic hormones, toxic pesticides or GMOs.
Consumer demand for organic, grass-fed yogurt is exploding. The category is experiencing 82 percent dollar growth*, more than three times the growth of yogurt without the “grass-fed” claim. Organic Valley Grassmilk Yogurt will appeal to consumers who are looking for exceptional “beyond organic” taste. These premium dairy consumers are already embracing Grassmilk products in a big way; Organic Valley’s Grassmilk fluid products make up the fastest growing milk segment in both the Natural and Mainstream channels.
Organic Valley Grassmilk Yogurt comes in plain and vanilla flavors, with a suggested retail price of $5.29 per 24 oz. tub. The two products will be available August 2015 in natural food stores, food cooperatives and major grocery chains nationwide.
*SPINS data for 52 weeks ending 3/22/2015—this information includes Private Label
Organic Valley: Independent and Farmer-Owned
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents approximately 1,800 farmers in 36 states and achieved $972 million in 2014 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter @OrganicValley and Facebook www.facebook.com/OrganicValley.
Source: Organic Valley
