Last March, we introduced our trade partners to the new, colourful brand for single-flowered Kalanchoe: Calanday®. A Fides truck was restyled into the Calanday Experience and filled with the colourful single-flowered Calanday assortment. We also showcased innovative packaging solutions for both our trade- and retail partners.
Calanday brings joy to every day of the week. To prove this, we will visit our trade partners monthly and surprise them with a Calanday. Focused on a different theme each month, we showcase the possibilities of this cheerful brand. This month, the sunny Coto was presented to our trade partners located at the FloraHolland auctions in The Netherlands.
To read the rest of the story, please go to: Fides by Dümmen Orange