Starbucks Corp. plans to sell cookies made by a French bakery at some of its coffee shops in New York, part of a test that could be expanded.
Cookies from Michel & Augustin, a company based in the Paris area, will be offered at 25 Starbucks locations in Manhattan. The partnership was signed on Friday after officials from the French company visited Starbucks Chief Executive Officer Howard Schultz in Seattle, according to Charlotte Cochaud, Michel & Augustin’s brand content manager. The rollout may extend to coffee shops in France and the U.K. later this summer, she said.
“We had a meeting with Howard where we talked about entrepreneurship, changes in life and taking risk,” Ms. Cochaud said. “He was very impressed with our trip, so they decided to do it and distribute our recipes.”
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